Recognising the latent need of its prospective customers to 'touch & feel' the equipment before purchase, Middleby Celfrost has pioneered the concept of creating exclusive brand centres in the field of commercial refrigeration and food service. These centres display a range of high quality food service equipment in a pleasing and functional manner to enable the prospective customers visualise their eventual use in their respective environments. Having rolled out this concept in June 2009, it has already set up 15 Middleby Celfrost Brand Centres in different cities such as New Delhi, Mumbai, Bangalore, Hyderabad, Chandigarh, Lucknow, Goa, Bathinda, Gurgaon, Karnal, Jalandhar, Raipur, Ahmedabad &Hisar and plans to take them to various Tier I and Tier II cities in India.
A select number of these Brand Centres are now in the process of being upgraded into 'Experience Centres' with a complete back up of culinary support and chef training.
The concept of the Middleby Celfrost Brand Centres is fairly straight-forward.A franchisee who is oriented on business development and customer service in the hospitality industry basically renovates his showroom as per the design norms of Middleby Celfrost and displays the company's product range under its guidance and see his business soar. It has transformed the business of many franchisees already and many more have signaled their interest to start up. Middleby Celfrost maintains discretion on the choice of a franchisee and the 'Brand Centre' decision is based on calculated parameters that not only ensure complete success of the venture but also facilitate a progressive growth trajectory; thanks to a comprehensive bouquet of well-accepted foodservice brands that can be sold from an authorized centre.
No 4, 35th Street Thillai Ganga Nagar
Near subway, Nanganallur
Chennai 600 061
Phone : 044-22672543
Mob: 94440 62543 , 99624 43391
841/B, Jamuna Niwas,
Opp: Gujarat Samachar Ring Road,
Near Undhna Darwaja, Surat – 395002
Phone : 9825711027